ARTISTS LOGIN
CAA TOURING
Check for conflicts with other events:
  • See online concert sites like www.itickets.com, etc.
  • Check community church schedules
  • Check with radio stations
Confirm your venue in writing
Confirm your event date and artist with agent after thoroughly reading the rider requirements (you can find a rider of show requirements on each artist's page of this site).

Make sure you have support of local Christian radio station(s).

ONLY AFTER YOU HAVE A CONFIRMED DATE:

14 Weeks Prior To Concerts
Order all print advertising material (posters, flyers, mailers, tickets, etc.):
  • Some artists will provide a package themselves or use a printing company.
  • You may be required to produce your own from an approved photo.

Have radio spot produced:
  • Some artists will include one in a promotional kit.
  • You may be required to produce your own.

Call all churches, Christian organizations, and ministries:
  • Word of mouth is VERY important
  • Ask them to put your event on their calendars and insert flyers in their bulletins.
  • Make sure you talk to all youth pastors.
  • Offer group rate discounts

Direct Mail Campaign:
  • Secure a regional church mailing list to do your direct mail campaign.
  • Check into e-mail lists. Some managers will have e-mail lists broken down by region and available for use.

Secure ticket outlets for your concert:
  • Christian bookstores, churches, online outlets, etc.
  • Make sure all flyers and posters are in visible, high traffic areas.
  • IMPORTANT - If a particular outlet runs out of tickets, under no circumstances are they to tell their customers the concert is sold out unless you specifically tell them to do so.

12 Weeks Prior To Concert
  • Distribute all promotional materials (posters, flyers, etc.)
  • Send bulk mailing
  • Send bulk e-mail
  • Distribute tickets to ticket outlets.

8 Weeks Prior To Concert
Setup advertising with your local Christian radio station:
  • Check into partnering with them or having them be the welcoming station for the event.
  • Utilize product giveaways, ticket giveaways, and contests to get further mileage out of your radio promotions.
  • Provide stations with all information regarding your concert for PSAs or Public Service Announcements.
  • Request spot logs from station listing exact times your spot is running on air.

6 Weeks Prior To Concert
  • Setup radio interviews after getting approval from agent and manager.
  • Recruit or hire crew for your concert (ushers, ticket takers, load-in, load-out, etc.)
  • Send concert information to all free event or activities publications.

4 Weeks Prior To Concert
  • Start radio advertising if you have not already done so. Atleast (4) 60-second spots are recommended per day.
3 Weeks Prior To Concert
  • Send press releases to local newspapers, etc.
  • Make reminder calls to churches, etc.

Week Of Concert
Make sure your concert has been properly advanced by the road/tour manager for the artist:
  • If you have not received a call 2 weeks prior to the show, call them. The number should be listed in the rider.
  • Confirm all production details regarding sound and lights
  • Confirm all catering details
  • Confirm all lodging details
  • Confirm all dressing room details
  • Etc. etc. etc.

Pick up all money and any unsold tickets from all ticket outlets the day before the show.
Day Of Show
Organize volunteers and crew:
  • If you are using any volunteers make sure they are dependable and on time.
  • Make sure they are planning to stay after the concert for load-out - VERY IMPORTANT

Briefing with road manager:
  • Meet with road manager upon arrival of artist to cover any last minute details and go over schedule for the day.

Prayer time with artists, crew, and counselors - to be arranged with road manager.
Pass out mailing list cards or e-mail address cards for fans to fill out for future concert updates and information.
Settlement:
  • Have all documented expenses and receipts organized and on hand.
  • Have accurate ticket count and all money accounted for.

After Concert Load-out - make sure volunteers are available and ready to work.

contact
© 2006 Creative Artists Agency, LLC. All Rights Reserved.